Excellent Presentation


Excellent Presentation

Author: Jayant Neogy
Format: Paperback
Language: English
ISBN: 9788178061634
Code: 9422A
Pages: 158
List Price: US$ 6.00
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Why do you use presentations? To win new clients? Sell a product or service to customers? Get colleagues to support your plans? Perhaps you wish to sell your new great idea to the senior executives in your company. Or perhaps, you want potential investors to invest their money in your scheme. Excellent Presentation is designed to show you exactly how to engage the attention of, and win over any audience in any industry and in any business climate. This book contains proven, tried and tested strategies to meet the demands of 21st century business. It also covers invaluable information on latest presentation technology tools and techniques and much more... The complete, easy to use process described in this book will help you to present your chosen topic dynamically, clearly and effectively, beginning with the planning and preparation stage right up to the closing and feedback stage of your presentation. This book will show you how to: * Support your core ideas with vivid examples and graphics using computer tools like PowerPoint ensuring that you persuade your audience and not overwhelm them with excessive multimedia * Steer question and answer sessions and discussions towards your goal * Positively influence the opinion of the decision-makers in your audience * Pursue excellence well beyond the realm covered in conventional books in the subject. Excellent Presentation is your key to advancing your career, ensuring success in whatever you do, and empowering you to generate positive outcomes for yourself and your organisation, time after time.

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About the Author(s)

Jayant Neogy has been writing books for over 10 years since he retired from top echelon management. So far eight of his books have been published. He holds a Master's degree in Industrial Engineering from IIT Kharagpur and has over 40 years' experience in India and abroad at all levels of management. He is a guest faculty at the Indian Institute of Foreign Trade, New Delhi; The School of Convergence, Noida; and Institute of Technology and Management, Gurgaon. He brings to his writings the expertise of a qualified professional while retaining the point of view of a layperson.

Contents

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Part I – Overview
Presentation Skills – Vital to Success in a Global World ; Introduction ; The Powerful Role of Presentations ; The Opportunity ; Presentation and Multimedia ; Key Factors for an Excellent Presentation ; Three Factors ; The Preferred Process ; What this Book Contains : Part I – Overview ; Part II – Planning and Preparation ; Part III – Structuring Your Presentation ; Part IV – Delivering the Presentation ; Part V – Pursuit of Excellence ; Conventions Used in this Book

Part II – Planning and Preparation
Introduction ; Analyze Audience and Objective ; Who is Your Audience? ; A Checklist ; What Do You Expect To Achieve? ; Three Basic Steps ; A Practical Planning Tool ; Select Visual Aids and Graphics with Care ; Avoid Distracting Visuals ; Designing Good Visual Aids ; Tools of the Trade ; Practice, Practice, Practice! ; Why Should I Practise? ; How to Rehearse ; Overcoming Nervousness

Part III – Structuring Your Presentation
Introduction ; Know what is Expected of You ; Know Your Audience ; Understand Their Mindset ; Tailor Your Presentation ; Technical Presentations ; Your Introduction ; Structure Your Presentation to Persuade and Convince ; Persuasive Presentations ; The Four Basic Steps ; Holding and Retaining Interest ; Begin with a Powerful Opening ; Some Approaches ; Things to Avoid ; Ensuring a Good Start ; End Strongly and Convincingly ; How to Close a Presentation ; Techniques for Closing

Part IV – Delivering Your Presentation
Tackling Nervousness ; Our Purpose ; Key Principles ; Key Lessons ; Perform on Stage ; Introduction ; Tips for Performing on Stage ; Handling Questions and Answers ; A Check List ; Stage Manners ; Your Appearance ; Stage Manners ; Body Language ; Talking the Talk ; Introduction ; Three Main Areas ; A Presentation Checklist ; Interacting with the Audience ; Importance of Interaction ; Preparation ; Handling Questions

Part V – Pursuit of Excellence
Introduction ; What is an Excellent Presentation? ; The Essence of Part V ; Enhance Your Vocal Powers ; Instant Evaluation Exercise ; Correct Breathing ; Building Blocks of Voice ; Pitch Tone and Pace ; The Importance of Practice ; Advanced Visualisation ; Effective PowerPoint Presentations ; Getting Started with PowerPoint ; Put Feedback to Use ; Separate Objective from Subjective Comments ; Evaluate Yourself after Every Speech ; Have an Evaluator in Your Audience ; Create Your Own Evaluation Handout ; An Effective Evaluation Form

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Sample Chapters


(Following is an extract of the content from the book)
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Three Basic Steps
Begin by chalking out a strategy that will suit your audience.You will need different approaches for laymen and for experts.

1. Develop a flexible, flowing structure for your presentation. It must be flexible since you must adapt to the reactions you receive as you speak. It must flow smoothly from one topic to the next or your audience will get restless.
2. Use an interesting presentation style in which you do not appear either too casual or too heavy and pedantic.
3. It is important to remember that how you present is as important as what you present. In other words, style is as important as the content of your presentation.

Your Strategy
It is critical to be clear about the purpose of your presentation. This involves knowing your audience, the occasion, and the expectations of your audience. Knowing the audience is very critical in determining what information you will present and how you will present it.
Tailor your message to the audience – understand their needs, desires, knowledge level and attitude toward your topic
Be concrete, specific, practical, and relevant
Clarify your objectives – is it to motivate, inform, persuade or teach? Remember that each of these objectives calls for a different approach
Clarify what role you will perform during your presentation – will you act like a coach or an advocate or a teacher? Each role calls for a different style of presentation
Develop a logically compelling case for your presentation – how will it help resolve a pressing problem, advance a worthy cause, or help someone in need?
You may already know a great deal about the topic, or you may require to do some research in libraries or on the Internet. In either case, you will have to select the material you want to use and give your material emphasis and focus to suit your audience profile.

Structure of Your Presentation
Once you know what you want to say, you have to consolidate the materials into a meaningful message. Do not assume that the information will speak for itself. Remember that your audience is capable of hearing your information in very different ways based on how you organise and present your material.

It is useful for you to remember that the audience will look for answers to these four questions from your presentation:
1. Why should I pay attention to your presentation?
2. Why should I care about the issue you are presenting?
3. Am I convinced about what you have to say?
4. What do you want from me?

Here are some points to help you organise your ideas so that you may answer these questions from your audience in a convincing manner:
Begin by providing an outline or a road map of your presentation in the introduction itself
Explain the benefits to your listeners if they accept your ideas. Explain also how the presentation is organised and the ground rules, such as, whether the audience should ask questions as you go along, or at the end of the presentation
Organise the body of the presentation logically – make it easy to follow – go from the simple to the complex

When appropriate, devise ways to encourage audience participation
Maintain your credibility and impartiality: discuss both the pros and cons of your proposal
Conclude on a “high note” – end with an overall summary and your recommendations to your audience
Include appropriate visual aids – remember however to make sure that flashy visual aids do not interfere with your core message
Practise your presentation and prepare for contingencies. Think about what might happen and have a contingency plan ready. For instance, what if the bulb of your projector blows out? Or, what will you do if there is a sudden change of venue or an unexpected interruption as you speak?

Your Presentation Style
To be an excellent presenter you must remember that communication takes place both at the intellectual and emotional level. Therefore, in addition to organising your ideas, your style of presentation must be able to gain and maintain the attention of your audience.

Here are some techniques that will help you to capture and hold attention:
Convey “controlled enthusiasm” for your subject – the audience will forgive a lot if the speaker is enthusiastic and appears to really believe in what he is saying
Pay attention to your body posture and the tone of your voice. Bad body language can damage any presentation
Radiate confidence without appearing to preach to the audience
Do not confuse enthusiasm with loudness
Candidly discuss pros and cons; explain advantages first; and then also explain risks or challenges.

A Practical Planning Tool
Having discussed some of the basics behind organising your presentation, let us look at a couple of practical tools you can use to organise and plan your presentation. In this section, we will look at a practical tool for planning your outline.

Outline Planner
The best way to produce an effective presentation is to have a clear statement about your goals and an understanding of the obstacles you must overcome to achieve your goals. Here is a sample outline planner that will help you to organise your material into a useful outline for your presentation.


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